Monday, September 10, 2007


"Sittin' on the front porch, ice cream in my hand/
meltin' in the sun, i've got chocolate on my tongue/
and that's good enough reason to live"

A few days ago I read about a new chocolate creation by Lindt. Sold only in select locations, the bar contains 99% cocoa. The article described in detail the experience of eating such a pure variety of such a common treat. Apparently, pure chocolate has a completely different taste than the “chocolate” we’ve grown up loving. The package even comes with a warning label, instructing the eater on how to gradually work his way up the cocoa ladder.

Besides leaving me desperate for a taste of this mysterious confection, reading about pure chocolate got me thinking about what it would be like if everything was so uncorrupted. Fruit juice would be made only from fruit, squeezed straight from the tree to the bottle. Milk would be whole, with no skimming of anything. Music would be 100% unproduced, reality shows 100% unscripted, body odor 100% unmasked.

By isolating the very elements that exist today they would be made stronger, and our perception of the world would change drastically. We would be bombarded with stimuli of concentrations never before experienced, and would be literally bowled over by the sensation. As with the chocolate, we’d have to start off small, and work our way up to the natural state of things. But once we arrive, there would be no looking back. How could there be, with such vivid sights ahead?

The Wood Brothers - Chocolate On My Tongue
The Beta Band - Pure For
Voxtrot - Real Life Version
Nizlopi - Clear (live)
Charles Wright - Doin' What Comes Naturally


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